Charlottesville, VA (CVILLE RIGHT NOW) – The American Red Cross plays a pivotal role in safeguarding communities during disasters and ensuring a steady blood supply for local hospitals. In a recent discussion, Bill Brent, Executive Director of the American Red Cross, shed light on the critical importance of blood donation. Reflecting on recent challenges, he noted how weather disasters, such as winter storms, can create a “ripple effect in the blood supply” by forcing the cancellation of numerous blood drives.  

Blood donation is an essential and universal need. “Every 60 seconds someone needs a blood transfusion,” Brent said, emphasizing the constant and urgent demand for donations. While O-negative blood is crucial as the universal donor type, Brent highlighted the vital role of diversity among donors. This is especially important for addressing conditions like sickle cell disease, which disproportionately affect African American and Latino communities. “50% of all African American and Latino descent donors have type O blood,” Brent shared, illustrating how contributions from diverse populations can save countless lives. 

Events like the annual Broadcasters for Blood Drive not only aim to meet these critical needs but also foster community spirit. Scheduled for Monday, January 13th, this event will transform blood donation into a celebratory experience with music, food, and camaraderie.  

To learn more about how you can make a life-saving difference, visit redcrossblood.org or call 800-RED-CROSS. As Brent aptly put it, “You might be that one person that has that blood type… the unique blood donor for someone in need.”  

Listen here for the full conversation: