WASHINGTON, DC (CVILLE RIGHT NOW) – A record number of Americans are expected to shop at stores and online for Black Friday, Small Business Saturday, and Cyber Monday deals. The National Retail Federation estimates that 183.4-million people will shop over this holiday weekend, with Americans projected to spend up to $989 billion… which is about $902-per-person. The figure is up from the previous record of 182 million in 2023 and 18.1 million people more than five years ago in 2019. The top reasons consumers plan to shop during this five-day period are because the deals are too good to pass up (57%), it is tradition (28%) and they like to start holiday shopping over Thanksgiving weekend (24%). Click here for the entire survey.