Charlottesville, VA (CVILLE RIGHT NOW) – Grit Coffee and the Chris Long Foundation have partnered to release a limited-edition coffee blend called “Kickoff Blend.” The blend is available for purchase online and will be stocked in Grit Coffee locations starting this week, with select retail availability to follow. 

Proceeds from the sales will contribute to the Chris Long Foundation’s initiatives, which focus on expanding access to clean water, providing essential resources for youth and families, and encouraging community service. 

Brandon Wooten, Chief Brand Officer of Grit Coffee, stated that the initiative aligns with the company’s commitment to community involvement. ““Partnering with the Chris Long Foundation aligns perfectly with our mission, and we couldn’t be more excited to launch the ‘Kickoff Blend’ as a way for our customers to support meaningful change while enjoying great coffee.” 

Chris Long, founder of the Chris Long Foundation and a former NFL player, highlighted the potential impact of the collaboration, noting that funds raised will help support various programs. “Every cup of ‘Kickoff Blend’ will not only fuel your day, but also fuel the work we’re doing to provide access and opportunity to communities around the world. It’s a small way to make a big difference.”