Charlottesville, VA (CVILLE RIGHT NOW) –Wine enthusiasts will gather at the Ting Pavilion on Saturday, April 5, from 1:00 PM to 5:00 PM for Daze of Rosé 2025, a festival celebrating Virginia’s finest rosé wines. The event, now in its third year, will feature wine tastings, live music, interactive experiences, and a People’s Choice Rosé competition. “It’s a fun, fun experience,” said the owner of Harmony Wines, Matt Harmon. “This year, we expanded to the downtown mall, so if you go to the downtown mall, you’ll see a lot of pink storefronts, and some of the restaurants as well are doing a pink drink competition.” 

The festival will feature renowned Virginia wineries, including King Family Vineyards, Veritas Vineyards & Winery, Flying Fox Vineyard, The Winery at Bull Run, Barrel Oak Winery, and Parallax Project, with additional participants expected to be announced. Attendees can sample rosé selections and purchase wines by the glass or bottle, with voting for the People’s Choice Rosé competition closing at 4:30 PM and the winner announced at 5:00 PM. Beyond wine, festivalgoers can enjoy live DJ performances, vendor experiences, and interactive activities. “It is an interesting and fun business… I’ve learned a lot, and the learning curve is steep, but it’s something I thoroughly enjoy,” Harmon said. 

Following the main event, a VIP after-party titled “More Rosé, Please” will take place from 10:00 PM to 1:00 AM at Charlottesville’s newest rooftop venue, offering an exclusive selection of wines, specialty cocktails, and an R&B music experience. Tickets for Daze of Rosé 2025 are available now, with general admission priced at $53, VIP admission at $107, and designated driver tickets at $17. You can find more information and ticket purchases here, and listen to the full conversation here: