CHARLOTTESVILLE, VA (CVILLE RIGHT NOW) – Last week’s announcement that Luke Combs’s tour will make a stop at UVA’s Scott Stadium this spring may not be a one-off. While Comb’s appearance will be just the fifth concert at the Cavaliers’ home football stadium, school officials are open to hosting more events in the future as they continue searching for additional revenue streams in the NIL era of college athletics.

“The stadium sits empty for most of 365 days a year,” UVA athletics COO and CFO Steve Pritzker told Cville Right Now. “Like others, we’re looking to find ways to expand revenue. This is an opportunity we think is a win-win, my mind.”

Pritzker said the university is “definitely interested” in exploring more concerts or other events to host at Scott Stadium.

“We need to work with the university to make sure we’re not impacting university operations,” he said. “That’s kind of how we look at it. It’s gotta make sense for everyone.”

Combs’ “My Kinda Saturday Night Tour” will come to Scott Stadium on April 4, and it will be just the fifth major concert hosted at the stadium. A Concert For Charlottesville, which included Dave Matthews, Justin Timberlake, Chris Stapleton, Pharrell Williams, Ariana Grande and others, was held there in 2017. U2 played there in 2009, the Rolling Stones visited in 2005 and Charlottesville native Dave Matthews, along with Neil Young, played at Scott in 2001.

Pritzker declined to divulge the revenue breakdown UVA has negotiated for the Combs concert, but said ticket and concession sales will impact how much the school and the athletic department actually take in.

The concert could draw a crowd of over 60,000, Pritzker said. That includes people at field level and, potentially, on the hillside used for a student section during football games.

But he also noted, having a major country music star like Combs make a stop in Charlottesville has benefits beyond ticket sales.

“What we were really looking for was something that was good for the university and good for the community,” Pritzker said. “And will help everyone. That’s really our goal. Obviously, we hope that it’s financially productive for athletics.”

At rival Virginia Tech, a Metallica concert in May drew about 70,000 spectators to Lane Stadium, an event the athletic department expected to generate about $1 million for its coffers.

One element the Metallica concert brought to light was the question of field repairs. For its show at Lane Stadium, the band’s crew ripped up the existing turf, lay down hard plastic and then built the stage and sound and light towers. It paid Tech $500,000 to restore Lane Stadium to its pre-concert condition, significant because the school hosted its graduation ceremony there the following week. (That $500,000 isn’t included in the $1 million profit Tech was expecting.)

Virginia doesn’t have a major event planned for Scott Stadium until it hosts the NCAA lacrosse Final Four over Memorial Day weekend. Plans for the football team’s annual spring game are still being considered.