CHARLOTTESVILLE, VA (CVILLE RIGHT NOW) The American Red Cross will be hosting its Broadcasters for Blood drive on Monday July 7 at the Double Tree by Hilton Hotel.

The Red Cross is urging all eligible individuals to step up and donate blood, as hospitals nationwide face a critical shortage.

“This drive is coming at a time where we are in desperate need for people to remember the Red Cross,” said communications Director for the Red Cross of Virginia, Jonathan McNamara. “To show up to the drive like this is really critical to our ability to meet the needs of our hospital partners.”

During the summer months, the amount of blood donations plummets.

With high schools and colleges out of session, a significant pool for donors, the need for community support is more pressing than ever. About 25% of all blood collections come from universities and high schools according to McNamara.

The Red Cross’s goal is to reach over 251 donors to help support community hospitals in desperate need of blood.

“It’s really critical that we collect as much blood as we can all the time,” McNamara said. “Because the need for blood is constant.”

Since 2005, the Red Cross has partnered with broadcasters in the area – including the radio stations of Charlottesville Media Group, which owns Cville Right Now, for two blood drives a year.

“It’s a great opportunity to touch so many different people,” Red Cross Executive Director Bill Brent said. “Charlottesville Media Group has so many people listening and engaging, so it’s a great opportunity to reach many more people.”

The American Red Cross is the primary blood provider for medical facilities across the country. Every single unit of blood can save up to three lives according to Brent.

Whether it’s trauma victims, patients undergoing surgery, or those with chronic illnesses like sickle cell disease, timely donations can mean the difference between life and death.

In fact, there are fewer donors today than in previous decades according to McNamara, even though more people are eligible to give.

“You might be that one unique donor,” he said. “The perfect match for someone with a rare blood disorder.”

Not only do blood donors get to help those in need, but they also receive a complimentary health screening as part of the donation process. This includes checks for iron levels, cholesterol, and other important health indicators which is a helpful way to monitor your own health while giving back.

While walk-ins are always welcome, the Red Cross strongly encourages donors to schedule appointments in advance. This helps avoid delays and ensures a smoother experience. Prospective donors can visit RedCrossBlood.org or call 1-800-RED CROSS to book a time.

The Red Cross is powered not only by its donors but also by its volunteers and partners.

Local businesses such as Jimmy John’s, Bojangles, Domino’s, Sam’s Club, and Chick-fil-A are stepping up to thank donors with prizes after donation.

Venues like the DoubleTree by Hilton continue to open their doors to host drives, making it easier for people to participate.

The current shortage is expected to continue until high schools and colleges resume in the fall. In the meantime, daily blood drives are happening across the region, and the Red Cross is counting on the generosity of the community to keep hospital shelves stocked.

Whether you’re a first-time donor or a long-time supporter, now is the time to roll up your sleeve.

“Your donations mean everything,” said Brent. “Just an hour of your time could save a life, or three.”